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Project information
Client Name | Oaklawn Hospital |
Services | Social Media Management |
Introduction
- Oaklawn Hospital is an elite medical center located in Michigan, USA.
- It delivers the best medical facilities for patients, thus proving itself to be a renowned healthcare provider in its locality.
Challenges:
- Oaklawn Hospital experienced setbacks in strengthening its online presence and engaging with the community through social media.
- The hospital’s brand visibility and audience engagement could not be maintained due to a lack of a consistent content strategy.
- It lacked a sensitive and professional method for managing negative feedback on social media.
- The hospital needed a unique approach to stand out or else it would have stayed the same within the competition with other local healthcare providers.
- Distributing authentic information about health & medicine whilst complying with HIPAA regulations was a major challenge.
Solutions:
- MDA developed a thorough social media strategy that focused on improving its online presence via relevant platforms and an accurate target audience.
- MDA curated a content calendar comprising a schedule and format for intriguing content like engaging posts, healthcare tips and patient success stories. This maintained a constant flow of valuable information.
- MDA found an efficient way to address negative reviews professionally and punctually & eventually turn dissatisfied customers into satisfied brand supporters.
- MDA presented the unique strength and services of Oaklawn Hospital, to make it stand out from its local competitors and help become the go-to institution for healthcare in its community.
- MDA made sure that HIPAA regulations were followed diligently, therefore securing the privacy of the patients while still giving reliable healthcare guidance.
Results:
- Oaklawn Hospital noticed a rise in follower engagement and interactions across social media platforms due to MDA’s strategy.
- The hospital’s online reach widened with an increase in local audience and finally building a stronger community presence.
- Patient trust & confidence towards the hospital’s services increased as noticed from positive online reputation due to impactful reputation management.
- Unique brand positioning made Oaklawn Hospital stand out from the rest of the local competitors and bring higher patient conversions.
- By following HIPAA guidelines thoroughly, Oaklawn Hospital conveniently prevented from doing any privacy breaches or causing compliance issues on social media.