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Project information
Client Name | Privathospitalet Danmark |
Services | SEO Services |
Introduction
- Privathospitalet Danmark is located in Denmark and is a famous private hospital that commits itself to giving quality healthcare services.
- The hospital is widely known for its thorough medical specialization and empathetic treatment.
Challenges:
- The hospital could not rank high on search engine results, resulting in less online visibility & decreasing patient inquiries.
- Potential patient engagement and conversions were very limited due to the hospital’s inability to attract organic traffic to its website.
- Privathospitalet Danmark faces high levels of competition from the rest of the healthcare providers, making it extremely difficult to stand out.
- The hospital missed a lot of chances to target relevant search queries due to the absence of keyword optimization. .
- The hospital had the least amount of online presence locally, therefore having difficulties in attracting nearby patients.
Solutions:
- MDA organized a comprehensive SEO audit to report the drawbacks in the hospital’s online presence & built a data-driven plan for enhancement.
- A thorough keyword research was carried out to find relevant search terms, which were then accordingly incorporated into the hospital’s website content.
- A strong local SEO strategy was needed to focus on Privathospitalet Danmark’s appearance on local business listings and directories.
- To enhance the online authority and engagement with potential patients, MDA reworked the hospital’s website content and curated knowledgeable, SEO-friendly blog posts.
- To strengthen the hospital website’s authority and improve search engine rankings, MDA focused on targeted link-building and outreach initiatives.
Results:
- Due to MDA’s SEO efforts, there was a noticeable rise in online traffic on the hospital’s website which drove more potential patients to explore the hospital’s facilities.
- The search engine rankings boosted significantly, which made the hospital’s website appear primarily for relevant medical keywords.
- The hospital saw a rise in patients from the surrounding areas due to MDA’s commitment to executing a powerful local SEO strategy which resulted in a remarkable online presence in the local market.
- MDA’s content optimization and keyword strategy brought a significant boost to patient inquiries, which converted to increased appointments and consultations.
- Eventually, Privathospitalet Danmark capitalized on a competitive edge over its local contenders and secured its position as the first choice for high-quality private healthcare facilities in Denmark.